What if AI could save you hours every week, automate repetitive tasks, and help you create marketing, systems, and strategies faster than ever before?

In this session, AI and digital strategy expert Kate VanderVoort explains how business owners can move beyond basic AI use and start applying it across their entire organisation. From marketing and content creation to HR, analytics, and process improvement, Kate reveals practical ways AI can dramatically increase productivity.

You’ll learn how tools like ChatGPT and other AI platforms can help you analyse data, generate content, build strategies, and even create custom AI assistants tailored specifically to your business.

Whether you’re new to AI or already experimenting with it, this session will show you how to use AI strategically rather than just as a novelty tool.

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What You’ll Learn:

• The four levels of AI and where current tools like ChatGPT fit

• Why AI adoption is accelerating faster than any technology before it

• 10 practical ways businesses can use AI to improve productivity

• How better prompting dramatically improves AI results

• How to use AI for marketing, content creation, and analytics

• The power of Custom GPTs and AI assistants for business workflows

• Why businesses should embed AI internally before customer-facing AI tools

• The biggest mistakes people make when using AI in business

Why It Matters:

AI is rapidly transforming how businesses operate. Tasks that once took days — like writing strategies, analysing data, or generating marketing content — can now be completed in minutes.

But many business owners are only scratching the surface by using AI for simple tasks like writing blog posts or social media captions.

By integrating AI into business systems, workflows, and decision-making processes, entrepreneurs can dramatically increase productivity, reduce manual workload, and focus more time on high-value work.

Understanding how to use AI effectively today can give businesses a significant competitive advantage as the technology continues to evolve.

About the Speaker:

Kate VanderVoort is the founder of Social Mediology and a leading expert in social media strategy, digital communities, and AI integration for businesses. She works with organisations to help them leverage emerging technologies to improve marketing, productivity, and customer engagement.

Kate is a sought-after speaker, trainer, and consultant who has worked with businesses across multiple industries. She is also recognised as a Community Digital Champion by the Queensland Government and was one of the global trainers involved in Facebook’s Community Manager certification program.

High-Level Timestamps:

00:00 Introduction and Kate’s background in digital marketing and AI

03:58 Why AI is changing business faster than previous technologies

07:26 The history of AI and how generative AI changed everything

12:08 The four levels of artificial intelligence explained

14:16 How businesses should start adopting AI safely

18:07 10 powerful ways AI can be used in organisations

24:10 Important principles for using AI responsibly in business

28:13 Using AI to build marketing strategies and workflows

36:18 How Custom GPTs can create AI assistants for your business

47:26 Improving blog writing and content creation using AI

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