AEO Explained: Your Roadmap to Winning the New AI Search Game
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AEO Explained: Your Roadmap to Winning the New AI Search Game
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About this listen
In this power-packed 7-minute episode, we break down Answer Engine Optimization—the future of search visibility. With tools like Google SGE, ChatGPT, and voice assistants changing how people find answers, this guide teaches you how to adapt your content, metadata, and strategy to stay relevant.
Whether you're a content creator, marketer, or startup founder, this episode will show you how to structure your content to be the chosen answer in AI-driven search results.
🚀 Learn how to future-proof your brand for the next generation of search.
The discussion is from an Interview with Ethan Smith, CEO of Graphite. It centers on the evolving landscape of search engine optimization (SEO) in the age of AI-powered large language models (LLMs) like ChatGPT. Smith explains that AEO, often called SEO for chatbots, focuses on getting products or services cited and ranked within LLM answers, contrasting it with traditional SEO where a single top-ranked blue link on Google was paramount. Key strategies for AEO success, such as optimizing landing pages, leveraging YouTube and Reddit mentions, and understanding user intent through question research, are explored, alongside the crucial need for experimentation and a shift from purely AI-generated content due to risks of "model collapse" and reduced information diversity.
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