｢ABM｣を紐解いてみる
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｢ABM｣を紐解いてみる
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About this listen
B2Bマーケティングにおける頻出用語のひとつ、ABM（アカウントベースドマーケティング）。ただ、意外とB2Bビジネス関係者の中でも理解がブレていたり、そもそも表面的にしか捉えられていなかったりする用語でもあります。そういう私もABM異端理解者の一人、かもしれませんが、ABMを3つのカテゴリーに整理し、解説します。
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.