A client's perspective ft Mike Bascom (Labatt) and Carmen Lago (SJC)
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A client's perspective ft Mike Bascom (Labatt) and Carmen Lago (SJC)
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About this listen
What is the impact of branded content for clients? What are they looking for from creators and agencies? How did an agency convince a client to invest in branded content? Hear about all this and a lot from Mike Bascom of Labatt Breweries and Carmen Lago of St Joseph Communications, as they talk about their belief in branded content, the new #RallyforrestaurantsCA campaign, and their Chef Artois culinary series.
Branded Content Marketing Association Canada introduces a new series where Haem Roy and Rebecca Herr will speak to leaders in the marketing, content, and advertising industry about concerns, topics and issues that we are all thinking about. Expect honest opinions, pointed questions, expert recommendations and, maybe some fun virtual backgrounds while we are all social distancing. We invite you to join along in the discussion and share your thoughts, questions, and tell us about the topics you’d like to discuss in the future.