• A “Numbers First” Engineering Approach to Marketing Growth

  • Apr 25 2025
  • Length: 32 mins
  • Podcast

A “Numbers First” Engineering Approach to Marketing Growth

Listen for free

View show details

  • Summary

  • In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Charudhi Pankaj, Head of Growth at Top Flight, about applying engineering thinking to marketing—starting with numbers and auditing before planning. They break down common mistakes like building personas around what you can sell instead of what customers actually need. The conversation touches on content channels for tech services, a “fail fast” philosophy, AI’s impact on SEO, and how to do branding right without losing your performance mindset.
    Show More Show Less
Show More Show Less
activate_mytile_page_redirect_t1

What listeners say about A “Numbers First” Engineering Approach to Marketing Growth

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.