In this special episode, the original founders of OroCommerce — Yoav Kutner, Dima Soroka, and Jary Carter — join the B2B Commerce Uncut podcast for a behind-the-scenes conversation about what it took to build a B2B eCommerce platform before the market was ready.

They share how their early experience at Magento shaped their thinking, why OroCommerce was never just a pivot from CRM, and what it means to build for long-term customer success in a landscape obsessed with trends. If you want a front-row seat to what B2B vision looks like and the patience it demands, this is the episode to hear.

Key Takeaways

(01:32) How the OroCommerce founders originally met at Magento

(04:18) How CRM led to commerce — and why not everyone agreed at first

(06:40) Why a CRM foundation made OroCommerce stronger

(09:38) The dangers of chasing trends instead of solving problems

(12:55) The long-term vision: faster time-to-market and real ROI

(15:20) How the product roadmap evolved from CRM roots to full B2B commerce

(17:55) Where OroCommerce sees B2B eCommerce heading over the next five years

(25:20) The difference between true B2B architecture and B2B add-ons

(27:55) What’s changed (and hasn’t) in the eCommerce platform landscape

(31:30) How AI is starting to reshape B2B buying and operations

(34:36) Practical early AI use cases in manufacturing and distribution

(37:53) How OroCommerce balances AI experimentation without technical debt

(40:30) The story behind Jary Carter’s return to OroCommerce — and what’s next

Thanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by OroCommerce. If you found this episode useful, leave a review and subscribe to catch the next drop of real-world B2B insights.

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