So, what is experiential retail? Retail educator Kate Drinkwater joins Karmen on the podcast to dive into the world of creating memory-grade experiences that engage all the senses. It involves providing a unique and immersive shopping experience that goes beyond just buying a product. Different generations have different shopping habits and preferences, with Gen Z being more likely to research online and then buy in-store for the instant gratification while Baby Boomers don't mind waiting days for shipping. Human connection and personalized service are rare in the retail market today and can justify the higher prices of luxury retail, where creating an emotional connection with customers and making them feel special. Karmen and Kate discuss the importance of selling a vision and the difference between expensive and luxurious experiences. They emphasize the value of understanding and meeting the needs and expectations of clients, whether in luxury retail or professional services. They also highlight the significance of empowering women and overcoming shame in selling our skills. products, and services. Whether you're a stylist, salesperson, or some other professional, your skills have value.

Connect with Kate:
katedrinkwater.com
IG: @imtalkingabouthair

Connect with Karmen and A Line:
aline-online.com
IG: @alineboutique
@karmenberentsen
YouTube: A Line Boutique
TikTok: @a_line_boutique
Check out Karmen's memoir Learning to Fly, here.

https://www.amazon.com/Learning-Fly-Memoir-Karmen-Berentsen/dp/1735235008

Content warning: this episode contains discussion of suicide. If you or a loved one are struggling, help is available. Text or call 988 for 24/7 support and resources.

In this week's conversation, Karmen Berentsen sits down with Caroline Kick lighter. They discuss the challenges faced by strong, successful women, particularly in relationships. They share personal stories of dealing with difficult marriages and the impact of their independence on their partners and explore the concept of perfectionism and how it can hinder personal growth and relationships. They also discuss the evolving role of women in society and the importance of embracing nurturing qualities and intuition in leadership positions. Diverse perspectives, the power of intuition, and the journey towards self-acceptance and self-worth are key parts of success and joy in life. Karmen and Caroline highlight the need for women to support and uplift each other, and the impact of personal experiences on shaping one's purpose. They also touch on the role of social media and the importance of vulnerability in connecting with others and emphasize that having a strong support system, including mentors and friends, is invaluable in navigating life's challenges and pursuing personal goals.

Connect with Karmen and A Line:
aline-online.com
IG: @alineboutique
@karmenberentsen
YouTube: A Line Boutique
TikTok: @a_line_boutique
Check out Karmen's memoir Learning to Fly, here.

https://www.amazon.com/Learning-Fly-Memoir-Karmen-Berentsen/dp/1735235008

This week, Karmen sits down with Leigh Radtke. Leigh took a risk and started her tech career with no experience in Washington D.C. in the 90s, when boardrooms echoed with deep voices and women's words often fell on deaf ears. Now, she's a leader in the technological arena at Visa. Karmen and Leigh dive in on Leigh's journey and that of the women whose shoulders we all stand upon, tracing the path from women who's only option was housewife to the bright future ahead of girls today. Leigh's story exemplifies the progression of women, showcasing the power of self-belief and the daring leap to create your own opportunities where none seem to exist. Leigh and Karmen also celebrate the boldness of self-expression through personal style in professional spaces, reminding us that the way we present ourselves is entwined with the confidence we exude and the credibility we command.

Connect with Karmen and A Line:
aline-online.com
IG: @alineboutique
@karmenberentsen
YouTube: A Line Boutique
TikTok: @a_line_boutique
Check out Karmen's memoir Learning to Fly, here.

https://www.amazon.com/Learning-Fly-Memoir-Karmen-Berentsen/dp/1735235008