Matt Cohen is a Partner at Synesis Advisors, a San Francisco-based firm specializing in the sale of privately held businesses. Matt has successfully closed over 100 transactions across industries such as healthcare, manufacturing and distribution, and other services-based businesses. Known for his mastery of the sales process, meticulous attention to detail, and client-focused approach, Matt ensures his clients are correctly positioned to get their businesses sold. Matt is a Certified Business Broker (CBB) and a member of the California Association of Business Brokers (CABB) and the International Business Brokers Association (IBBA).

Selling a business is one of the most significant and emotional decisions a business owner will make. While most owners are confident operators, navigating a successful sale requires a very different mindset and a specific playbook. So what does it really take to move from wanting to sell to a closed deal?

According to Matt Cohen, a business broker with over two decades of experience, the process starts with viewing the business through the buyer’s lens. He highlights that many deals fall apart because sellers underestimate the importance of terms, deal structure, valuation, and risk mitigation from the buyer’s side. Simply having a profitable business isn’t enough to maximize its sale price; it needs to be transferable and justifiable in the eyes of a cautious buyer. Matt explains how everything from handshake contracts to overreliance on the owner to mispricings can derail a deal and why the real work begins before a business is listed for sale.

In this episode of the Pillar6 Podcast, host Roman Polnar sits down with Matt Cohen, Partner at Synesis Advisors, to discuss how business owners can prepare for a successful sale. They cover the biggest misconceptions about pricing and terms, how to structure your company for buyer confidence, and what to expect during due diligence. Matt also shares tips for assembling a trusted advisory team to guide the process.

• Roman M. Polnar on LinkedIn
• Pillar6 Advisors
• Matt Cohen on LinkedIn
• Synesis Advisors
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