Five years ago, A-Game was just an idea. In this episode, Smith and Mayhew rewind the clock and reflect on what it’s actually taken to build a business, grow as men, and stay in the game through uncertainty, self-doubt and hard lessons. This is an honest conversation about growth, purpose, and what happens when you stop pretending you’ve got it all figured out.

Register for our FREE event in Leeds - The A-Game Boardroom: Build your 2026: https://www.eventbrite.co.uk/e/the-a-game-boardroom-build-your-2026-tickets-1977032554591?aff=oddtdtcreator

Adam Smith

From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.

Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.

Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/

Adam Mayhew

Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.

Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.

Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/

To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

In this episode, Smith and Mayhew dive deep into one of the most common struggles men face but rarely speak openly about: not feeling good enough. Whether it's work, fitness, fatherhood, relationships, or simply trying to keep your head above water, that nagging inner critic shows up far more often than any of us like to admit.

A-Game app - Designed to bring together coaching, courses, community, and events for men striving to perform at their best. It's "Everything A-Game!"

Get on the waitlist for the app here: https://agameapp.scoreapp.com/

Adam Smith

From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.

Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.

Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/

Adam Mayhew

Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.

Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.

Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/

To find out more about Smith & Mayhew: https://agameconsultancy.com/about/

In this episode, Smith and Mayhew dive into the uncomfortable but transformative truth behind alcohol, identity, and how the smallest habits quietly shape the man you become. They break down why so many men hold on to drinking - not because they love alcohol, but because they’re terrified of who they might be without it.

A-Game app - Designed to bring together coaching, courses, community, and events for men striving to perform at their best. It's "Everything A-Game!"

Get on the waitlist for the app here: https://agameapp.scoreapp.com/

Adam Smith

From depressed and suicidal to the happiest and fittest he’s ever been, Adam Smith’s self-development journey hasn’t been easy but it has been worth it. Today, he’s a qualified mindset coach in neuro-linguistic programming (NLP) and a certified Time Line Therapist®.

Adam has coached many high performers, using NLP to rewire his clients’ thoughts and behaviours so they can destroy limiting beliefs and engineer the change needed to excel.

Connect with Adam Smith: https://www.linkedin.com/in/adam-smith-high-performance-coach/

Adam Mayhew

Adam Mayhew swapped burnout and binge drinking for ultra marathons, CrossFit and sobriety. A registered nutritional therapist specialising in performance nutrition, Adam supports everyone from office workers to athletes to build healthy eating habits.

Using science (and never fad diets, quick fixes or gym bro culture) he helps clients target their problem areas and confidently master diet, training and lifestyle.

Connect with Adam Mayhew: https://www.linkedin.com/in/adam-mayhew-nutrition-coaching/

To find out more about Smith & Mayhew: https://agameconsultancy.com/about/