A Data Scientist Explains How Google Actually Scores Your Website | Leo Soulas
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A Data Scientist Explains How Google Actually Scores Your Website | Leo Soulas
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About this listen
Google dropped a site from position one to page eleven after users started closing their browsers instead of returning to search, and the owner had GSC data showing exactly when it happened.
Lefteris Soulas, a data scientist who built Keyword Cupid after working inside Fortune 500 engineering teams, explains the satisfaction signals Google now weighs more heavily than backlinks: click-through completion, on-site user journeys, browser exit patterns, and entity density in your content.
He walks through a 250% revenue increase from restructuring product page entities, shows why adding e-commerce elements to affiliate sites triggered ranking jumps within days, and breaks down what the Google leak revealed about how page layout scores actually work.
If you run sites that depend on organic traffic, this conversation will change what you prioritize.