PJ Pereira, Creative Chairman & Co-Founder at Pereira O’Dell, joins Adobe for a lively discussion on AI’s impact on the creative community, the risks of homogenization in design, and the importance of preserving authenticity and imagination in a rapidly changing technological landscape. We’ll explore the balance between human originality and machine-generated content, and share strategies for staying ahead by recognizing patterns, embracing research, and keeping a unique voice.

SPEAKER BIO

PJ Pereira is an industry veteran of over 20 years, known for co-founding independent award-winning creative agency, Pereira O’Dell. In 2023, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas. He’s been named to Adweek's Creative 100, Ad Age's Creativity 50, 4A's 100 People Who Make Advertising Great, and most recently Adweek’s AI Champion of the Year in 2023. His interest in AI led him to co-found AI incubation and innovation lab, Silverside AI, as a company within Pereira O’Dell.

In 2023, PJ released a novel called The Girl From Wudang, a novel about artificial intelligence, martial arts, and immortality. Pereira is a pioneer in the marketing world, sitting at the intersection of tech, entertainment and advertising. His credentials have made him one of the industry's most influential and respected creatives. As a board member for the Ad Council, PJ has led award-winning initiatives including the “It’s Up To You” Vaccination campaign. Outside of his work in advertising, PJ is a novelist of 12 years, and a martial artist with multiple black belts.

LINKS

PJ Pereira LINKEDIN

Pereira Website

Mentions:Three Body Problem, part of a trilogy of books and a show on NetflixGirl from Wudang, PJ's bookThe Beauty Inside campaign

HOST

Talin Wadsworth

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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