Every brand is jumping on the latest meme, audio clip, and micro-trend. But does any of that actually build lasting value—or are we just burning budget chasing directionless attention? Creative Directors Ro and Jahfre will break down the real business case for viral content and community-building. They'll explore when trend-chasing makes sense and when it's just expensive theater. They'll also dig into examples that prove why building community requires heavy upfront investment but creates compounding returns that trend-chasing never will.

Speaker BIO

Jahfre Colbert is Associate Creative Director at DEPT®, a former club kid and recording artist. Proudly “un-chronically online,” when he’s not planning communications to hit growth and brand marketing objectives, you can find him reading fiction under a window in Brooklyn with his two cats. On the side, he helps teens navigate the digital wilderness with the non-profit Young Futures.

Ro Otamendi is a Venezuelan Creative Director and Strategist based between Miami and New York. He comes from a brand strategy background and has led brand, digital, and influencer campaigns across tech, hospitality, and entertainment verticals.

LINKS

Jahfre Colbert - https://www.linkedin.com/in/jahfre-colbert/Ro Otamendi - https://www.linkedin.com/in/rodolfootamendi/

DEPT - https://www.deptagency.com/

HOST

Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

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Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

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