A Connected, Dynamic, and Sensible, Luxury Driving Experience: Meet Melody Lee, Mercedes-Benz CMO
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About this listen
Melody Lee, Mercedes-Benz CMO, first started her career early on with Cadillac. This smart, dynamic woman has a knack for sensibility and who is the luxury automotive customer in mind. After leaving automotive, her creative marketing work at Shiseido for Laura Mercier, Herman Miller with American modernism furniture you know and love, and a design company working with Ace Hotels and Gucci to name a few.
But what do all of these places have in common? Melody Lee has that branding DNA, where she's focused on enriching the meaning in life beyond the transactional. At Mercedes-Benz, Melody is looking at how this 2nd largest purchase is an emotional decision. It's not just a vehicle-- it's connected to the driver's freedom, lifestyle, and family. Watch and listen to learn more about her career influences and how she arrived at where she is today.
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What Drives Her by A Girls Guide to Cars is wholly owned and produced by A Girls Guide to Cars, LLC. Executive producer, Scotty Reiss, Producer Natalie Merola, Editor Stephanie Howard.
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