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Beginners Guide to Design Thinking

Beginners Guide to Design Thinking

By: Lucy Patterson & Tracy Sharp
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Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life.

Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed!

We'll guide you through the process of figuring out what you want, experimenting with how to get it, and embracing failure as a stepping stone to success. You’ll learn how to apply those lessons, tweak your approach, and keep evolving - all while keeping it fun, and scientifically backed. It might get a little messy - but not crayon-on-your-sweater messy!

From our own experiences and expertise - failures included - we’ll make sure you never feel alone on this creative journey.

So let us hold your hand as you empower yourself with design thinking, getting closer to your goals without the frustration.

Once you’ve finished listening, we have two small requests:

  1. If you enjoy the show, please leave us a review on your favorite podcast platform. (If not, shoot us an email and let us know how we can improve.)
  2. Reach out! Send us an email or connect via LinkedIn to share what actions you’ve taken from any of our episodes. We bloody love action-takers! 🙂
Lucy Patterson & Tracy Sharp
Economics Leadership Management & Leadership
Episodes
  • Navigating Communication Styles for Better Outcomes from Design Thinking
    Nov 14 2025

    In this episode, Lucy and Tracy explore the critical role of communication in design thinking and collaboration.

    They discuss various communication styles, the impact of neurodiversity, and the importance of creating inclusive spaces for effective communication.

    The conversation emphasises the need for empathy, avoiding jargon, and fostering curiosity to enhance understanding.

    They also provide practical tips for facilitating brainstorming sessions and ensuring clarity in communication, ultimately highlighting that effective communication is essential for innovation and teamwork.

    key takeaways:

    • Communication is often assumed to be easy until it isn't.
    • There are four main communication styles: visual, verbal, written, and kinesthetic.
    • Neurodiversity plays a significant role in how individuals communicate and process information.
    • Creating safe spaces for questions enhances inclusivity in communication.
    • Empathy is crucial in understanding different communication styles.
    • Avoiding jargon can improve connection and clarity in communication.
    • Curiosity should replace the word 'should' to foster innovation.
    • Facilitators should set the tone for open communication by modeling vulnerability.
    • Communication is not just about words; it's about making people feel heard.


    Chapters:

    00:00 The Importance of Communication in Design Thinking

    02:52 Understanding Communication Styles

    05:41 Neurodiversity and Communication

    08:46 Creating Inclusive Communication Spaces

    11:25 The Role of Empathy in Communication

    14:20 Overcoming Jargon and Assumptions

    17:07 Facilitating Effective Brainstorming Sessions

    20:00 Designing for Clarity and Connection

    23:02 Communication Do's and Don'ts

    25:44 Final Thoughts on Communication and Innovation

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    29 mins
  • The Design of Everyday Things & Designing Your Life - Tracy's Book Reviews
    Oct 13 2025

    In this episode, Tracy Sharp discusses two influential books in the realm of design thinking: 'The Design of Everyday Things' by Don Norman and 'Designing Your Life' by Dave Evans and Bill Burnett.

    Tracy emphasises the importance of understanding user behavior in design and how design thinking principles can be applied to career development. The conversation highlights the significance of prototyping, iterative processes, and being clear about personal values to enhance both product design and life design.

    Key Takeaways:

    • Think about the last book that inspired you.
    • The Design of Everyday Things focuses on user interaction.
    • Design errors are often misattributed to user mistakes.
    • Prototyping is crucial in the design process.
    • Designing Your Life applies design thinking to career choices.
    • Iterate on your career path rather than making drastic changes.
    • Be intentional about trying new things in your career.


    Chapters:

    00:00 Introduction to Design Thinking Books

    05:09 The Design of Everyday Things by Don Norman

    09:51 Designing Your Life by Bill Burnett and Dave Evans

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    11 mins
  • Tiny Experiments & The Fax Club Experiment - Lucy's Book Review mini-sode
    Oct 13 2025

    In this mini-episode, Lucy Patterson explores the themes of design thinking, creativity, and the importance of embracing the messy middle in life and business.

    She reviews two impactful books, 'Tiny Experiments' by Anne Laure Le Cunff, and 'The Fax Club Experiment', by David Hieatt & The 32; sharing insights on how small, iterative actions can lead to significant growth and understanding.

    The discussion emphasises the value of curiosity, reflection, and community in navigating life's challenges.

    Key takeaways:

    • Life doesn't work in linear bullet points.
    • Treat failure as data, not drama.
    • The messy middle isn't where you're stuck, it's where you start.
    • Slow can be better than fast.
    • Tiny experiments felt like a field manual.
    • The Fax Club Experiment is an invitation to the uncomfortable.


    Chapters:

    • 00:00 Tsundoku and Book Obsession
    • 01:11 Design Thinking and the Messy Middle
    • 06:21 Embracing Curiosity Over Certainty
    • 10:29 The Power of Reflection


    Show More Show Less
    12 mins
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