Posting just to post? Let’s fix that! In this episode, Heather explains why content isn’t just about churning out posts or chasing ad dollars. You’ll learn the real role content plays in your business (hint: it’s marketing, not the product), why building an email list is essential, and how platforms like podcasting can help you create deeper, lasting relationships with your audience. Plus, Heather shares simple action steps to help you stop spinning your wheels and start using your content to actually grow and convert. Whether you’re just starting out or feeling a little stuck, this episode will help you see content in a whole new light and start using it to build the business you really want!

Key Takeaways:

• (04:15) Shifting your mindset; content as marketing, not the product
• (07:00) How content builds connection and authority; benefits of podcasting
• (11:00) Why growing an email list is essential
• (15:05) Using content to benefit your business

Episodes mentioned:

#16: Why You Need to Grow an Email List From the Start

#17: How to Start Building Your Email List TODAY

#98: The Best and Worst Ways to Monetize Your Online Business

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