In a world where faith is increasingly filtered through platforms, aesthetics, & personal brands, it’s worth asking an uncomfortable question: are we following Jesus — or using Him? In this episode, we talk honestly about why faith isn’t a marketing strategy, why Jesus doesn’t need to be packaged to be powerful, & how real discipleship is lived out quietly, consistently, & offline. This is a conversation about integrity, humility, & choosing formation over performance.

Keywords: Christian faith online, faith & social media, Christian authenticity, discipleship, Jesus not a brand, living faith offline

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