96 President Tom Braun on Leading the LA Galaxy cover art

96 President Tom Braun on Leading the LA Galaxy

96 President Tom Braun on Leading the LA Galaxy

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 What does it take to take one of MLS’s most iconic clubs from stagnation to championship momentum—while also rebuilding culture, trust, and the fan experience? In this episode, Tom Braun, President & COO of the LA Galaxy, breaks down the leadership decisions behind the turnaround: why authenticity matters under pressure, how “small gains” compound into brand loyalty, and what sports can teach every CEO about building belief, alignment, and performance. Chapters 00:00 From Investment Banking to Sports Leadership 06:59 Authenticity in Leadership 10:47 Rebuilding Momentum and Fan Experience 18:16 Building Trust and Community Engagement 20:27 Investing in Youth Development 25:13 Creating a Memorable Fan Experience 28:14 LeaderbookAI_Outro.mp4 — Subscribe to the LeaderbookAI Podcast: https://leaderbook.ai/podcast We create high-performing power houses. Let’s talk: https://leaderbook.ai/contact
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