#9 mit Alexander Biesalski von BIESALSKI & COMPANY
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#9 mit Alexander Biesalski von BIESALSKI & COMPANY
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About this listen
„Die Grundvoraussetzung um einen Markenwert zu ermöglichen ist die Bekanntheit. Ohne Bekanntheit kein Wert.”
Das sagt Alexander Biesalski, Gründer und Managing Partner von BIESALSKI & COMPANY.
Mit Michael Fischer spricht er unter anderem über den bilanziellen Wert einer Marke und darüber, was Unternehmen tun können, um den Wert ihrer Marke nachhaltig zu steigern. All das und mehr in der neuen Episode von 120 bpm – dem Podcast von Fischer and Friends.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.