When Julie Cole left the courtroom to start making waterproof name labels in her basement with three other moms, she didn’t know she was building a category-defining brand. Twenty years later, Mabel’s Labels has become a household name, helping millions of families stay organized and inspiring countless entrepreneurs along the way.

In this conversation, Julie shares how a simple frustration in her kitchen turned into a thriving business, how she balanced entrepreneurship with raising six kids, and why she believes community is the greatest antidote to the isolation founders often face. From bootstrapping and co-founder dynamics to selling her company to Avery, Julie’s story is a masterclass in grit, growth, and staying grounded through every season of building a business.

Connect with us:

• Julie Cole on LinkedIn
• Mabel’s Labels
• Jennifer DiMotta on LinkedIn
• Mark Hasebroock on LinkedIn

About Dundee Growth Partners:

Dundee Growth Partners provides E-commerce leaders with the strategy, systems, and tools they need to face growth challenges and scale with confidence. With deep industry experience and AI-powered platforms, we help leadership teams scale in a sustainable way. Interested in learning more? Click the link below to get started.

• Visit the Dundee Growth Partners website