Episode Description:

We've entered a second pandemic—and this one's invisible. A new study reveals that 9 out of 10 social media posts are now AI-generated, leaving entrepreneurs more isolated than ever. That's exactly why Businessing exists.

In this premiere episode, we break down what the Vail ski resort crisis teaches us about recession-proofing your business, share a no-budget marketing framework that actually works, and explore the "2026 is 2016" nostalgia trend you can capitalize on right now.

Key Takeaways:

1. Move your offerings toward "pain in the present" to survive any economy
2. Build a customer treadmill, not a marketing strategy
3. Real human connection is becoming a competitive advantage

Timestamps: (00:00) Welcome to Businessing (02:00) News: Tariffs, Markets & Minneapolis (05:00) Lead Story: The Social Pandemic (90% of posts are AI) (11:30) Business Resilience: What Vail Teaches Us (14:00) The 4 Buying Motivators Framework (20:00) Real Examples: Jeweler & Travel Advisor (22:00) Sponsor: GenHead (23:00) Idea Slam: Marketing with No Budget (28:30) Trend Watch: Nostalgia Marketing (2026 is 2016) (31:30) Does Your AI Secretly Hate You? (34:00) Outro & What's Next

Resources:

1. GenHead CRM: genhead.com
2. Join the Small Business Owners Community: https://www.smallbusinesscommunity.com

Businessing airs live Monday-Thursday at 11 AM Central starting February 2, 2026.