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9-9-6: What is Means and Why Everyone is Talking About It

9-9-6: What is Means and Why Everyone is Talking About It

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9-9-6. A term to describe the work culture of working 9AM - 9PM six days a week. This term is most often associated with those founders, companies, and their employees that work in generational software opportunities - such as we see right now with AI Software.


Dave and Ray discuss 9-9-6 from multiple angles in today's episode including:

  • What 9-9-6 is
  • Where did it originate
  • Why is it trending
  • The importance of Winning in the early stage of a new software era
  • Geoffrey Moore's segmentation of new enterprise software markets (Gorillas, Chimps and Monkeys)
  • Historic examples of those companies that became category leader
  • Why the grind is not the point - Winning is
  • Why the choice of entering a 9-9-6 environment makes choosing the company even more important


If you are currently in an early-stage AI-Native software company or considering making the move - this episode is a must listen!


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