88 - Becoming the story cover art

88 - Becoming the story

88 - Becoming the story

Listen for free

View show details

About this listen

We like to think we're rational beings and we mistakenly believe that we can persuade or create the action we want by creating awareness of an issue or presenting facts and rational arguments alone.

But as our own experience shows us logic, data, or rational arguments alone don't cut it. If it did, we would all eat healthy, have active lifestyles, and not be glued to our phones.

What has proven to be a powerful tool to move us into action is storytelling. But how can you use stories for your organization and what makes a good story?

No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.