Stop annual planning if your business is under $100,000.

If your business hasn’t hit $100K in the last 12 months, traditional annual planning may actually be slowing you down.

In this episode of Marketing That Works, Danielle R. Harris explains the 4 areas businesses under $100K are still refining and why it makes planning their business for a year feel unrealistic.

You’ll learn:

• Why annual planning doesn’t work at the under-$100K stage

• The key areas of your business that naturally evolve as you grow

• How a 90-day planning approach helps you stay consistent without burnout

• A real client example of hitting a $60K goal by adjusting quarterly instead of forcing a yearly plan

If you feel pressure to have your entire year figured out before you’re ready, this episode will help you plan in a way that actually fits your business right now.

Want help mapping your next 90 days?
Book a 90-minute Momentum Call to set your 90 day plan.

Or explore The Blueprint, Danielle’s 3-month program for strategic marketing support.

Download your 2026 Reflection Guide

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Timestamps0:00 –The under-$100K planning problem
0:33 – Why annual planning doesn’t work for businesses under $100K
2:14 – Four reasons annual planning breaks down
11:33 – Why planning in 3-month cycles works better
15:26 – Client example: hitting a $60K goal
18:32 – Next steps