86: Solving Exercise Physiology's Identity Crisis
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
86: Solving Exercise Physiology's Identity Crisis
-
Narrated by:
-
By:
About this listen
In this episode Dan Williams explores how goal dilution contributes to the identity crisis in Exercise Physiology and shares how defining what EPs don't do can help the profession stand out.
5 things you'll learn in this episode:
- Why Exercise Physiologists struggle with public recognition and a clear professional identity.
- How goal dilution weakens the perception of Exercise Physiology for clients, referrers, and allied health partners.
- Why defining what you don't do creates stronger positioning and clearer boundaries in a crowded industry.
- How choosing a niche and sticking to it leads to greater credibility, referrals, and brand differentiation.
- How EPs can shift from the red ocean of competition to the blue ocean of being in a category of one.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.