8: The Shift Sessions: Evolving Ecommerce Strategies
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8: The Shift Sessions: Evolving Ecommerce Strategies
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About this listen
In this episode, we chat with Frank Kochenash, CEO of Transact, Omnicom Group’s connected-commerce consulting and eRetail execution service, to understand the latest commerce opportunities and learn how to best integrate eCommerce into overarching marketing and sales activities.
Listen as we discuss;
- How shopping behaviours are changing
- How to build a successful eCommerce Business Plan
- Best Practice eCommerce Activation examples
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