John Weiss, founder of Human Design, joins Federico for a conversation on building brands that move people—not just markets—in an increasingly synthetic, AI-driven world.

He shares the origin of Human Design, founded in 2013 to solve human problems through strategy, design, and storytelling. Over the years, the agency has helped nonprofits, startups, and major brands like Nike, Land O’Lakes, and Twitter uncover clarity, purpose, and emotional resonance.

Key themes explored in the episode:

- Human Design’s core values: creating work people want, feel, and value

- The difference between good design and human design

- Why great design solves both stated and unstated human needs

- Case studies, including IFAW’s Endangered Species Act campaign and Land O’Lakes’ farmer-focused brand transformation

- How timeless creative environments allow space for thinking, boredom, and originality

- Why critique—how leaders respond to creative work—shapes culture more than any slogan

- John’s biggest leadership lesson: vision + patience is greater than speed + decisiveness

- Why young designers should see themselves as holistic designers, not just UX or graphic specialists

- The importance of working the problem before creating solutions

- How AI and vibe coding help prototype quickly but risk collapsing essential design thinking

- Why core skills and clear vision matter even more in the AI era

John closes with optimism: The opportunity is to use new tools while staying rooted in what makes us human.

About John Weiss:

- https://humandesign.com/

- https://www.linkedin.com/in/johnweiss/

About Federico Ramallo ✨👨‍💻🌎

🚀 Software Engineering Manager | 🛠 Founder of DensityLabs.io & PreVetted.ai | 🤝 Connecting 🇺🇸 U.S. teams with top nearshore 🌎 LATAM engineers

- 💼 https://www.linkedin.com/in/framallo/

- 🌐 https://densitylabs.io

- ✅ https://prevetted.ai

🎙 PreVetted Podcast 🎧📡

- 🎯 https://prevetted.ai/podcast

- 🐦 https://x.com/PrevettedPod

- 🔗 https://www.linkedin.com/company/prevetted-podcast

00:00 Introduction to Human Design and Its Mission

02:40 The Values Behind Human Design

04:34 Switching to Human Design

09:16 Navigating the Digital Age: Being Human

11:21 The Difference Between Good and Human Design

14:02 Projects That Create Social Impact

18:12 Creating Originality in Creative Environments

19:30 Fostering Creativity and Safety in Teams

25:07 The Importance of Patience in Leadership

30:12 Holistic Design Thinking for Young Designers

34:25 Navigating Speed in Design and Technology

45:52 Embracing the AI Era in Design