David Walsh is back on the pod, and this time, Limelight isn’t just an idea. It’s a fast-growing B2B creator marketplace that’s helping brands like HubSpot, Xero, and Webflow tap into niche creators for measurable growth.

In this episode, we dive into:

• Why cold outreach is dying — and what’s replacing it

• The power of niche creators in B2B marketing

• How Limelight is using AI and data to scale partnerships

• David’s no-BS approach to startup building

• Fundraising lessons from a second-time founder

• What most startups get wrong about product design

• The underrated skill every founder needs

David doesn’t hold back. If you're building a startup, scaling a brand, or rethinking how to do marketing in 2025, this one’s for you.

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Chapters

00:00 Introduction to Limelight's Growth

03:14 Building a Core Team

06:08 Strategic Shifts in Scaling

09:01 Hiring and Company Culture

11:47 Raising Capital and Investor Relations

15:00 Raising Capital: The Necessity and Strategy

17:49 Crafting the Perfect Investment Deck

20:52 The Importance of Speed in Product Development

23:55 Prioritizing Features: Aligning with Business Goals

27:06 Leveraging Influencers for Brand Growth

30:07 Measuring Campaign Success: Metrics That Matter

32:46 Navigating Challenges in B2B Marketing

35:56 Lessons Learned: The Entrepreneurial Journey

38:48 The Future of Business: Distribution and Brand Value

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