Selling your art shouldn’t feel this hard — and if it does, it might not be your work that’s the problem.

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In this episode, we’re talking about one of the most overlooked reasons selling feels heavy, awkward, or unpredictable for artists: a blurry buyer.

You’ll learn why understanding who your work is for doesn’t mean changing what you make — it means making clearer, more confident decisions that naturally lead to sales.

We’ll cover:

• Why selling feels harder when your buyer is unclear

• How audience clarity leads to clearer offers and easier marketing

• Real-world examples of how artists make different business decisions (not different art) when they know their people

• How to use past sales and wins to inform smarter decisions this year

• When looking back is helpful — and when it’s time to take a thoughtful risk forward

If selling has felt frustrating or unpredictable, this episode will help you step back, refocus, and start making decisions that support more consistent revenue.

✅ Next Steps:

1. Get your questions answered on the pod! https://www.speakpipe.com/HeatherAllenOnline
2. Respond to the Call To Artists: Request for Topics
3. Find more information at www.HeatherAllenOnline.com.
4. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.