Let's prepare for the next semester of your creative business by laying the groundwork for more predictable, sustainable income.

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In this episode, Heather introduces three essential concepts every Revenue Ready Creative should understand: cash flow, return on investment (ROI), return on effort (ROE), and passive income. Together, these ideas help artists, makers, and designers think more clearly about how money moves through their business — and how much energy it truly requires.

This episode is an invitation to step back, look ahead one to two years, and begin planning a creative business that supports both your work and your life.

• Why cash flow matters more than one-off sales

• The difference between ROI (return on investment) and ROE (return on effort)

• Why ROE is especially important for creatives who wear many hats

• A realistic perspective on passive income for artists and designers

• How to start planning now for future income, capacity, and life changes

Being revenue ready isn’t about doing more — it’s about planning smarter so your creative work can support you consistently over time.

✅ Next Steps:

1. Get your questions answered on the pod! https://www.speakpipe.com/HeatherAllenOnline
2. Respond to the Call To Artists: Request for Topics
3. Find more information at www.HeatherAllenOnline.com.
4. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.