In this episode of the VMJPod, host Megan Alexander sat down with Kaitlyn Fitzthum, Senior Recruitment Marketing Specialist at Syneos Health, to unpack how her team uses video to elevate culture, amplify employee voices, and attract the right talent.

From authenticity to internal impact, Kaitlyn shared a refreshingly honest look at what’s working — and why video has become essential to their employer brand strategy.

Key Insights:

• 00:18 - Kaitlyn shares her role and what her day-to-day looks like
• 02:28 - Discussion on the importance of video in recruitment marketing
• 05:14 - Insights on engagement metrics for video content
• 07:31 - The influence of Syneos Health's brand refresh on content strategy
• 10:38 - Organizing storytelling around awareness days
• 18:24 - Encouraging employee engagement with video content
• 25:06 - Standout campaigns and experiences with video

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!