In this episode of Business Owners Smashing It Online, host Nik Cree is joined by Mark Anthony and Will Alvarez from K20 Reviews to reveal a powerful system that helps business owners collect 5-star reviews, improve SEO rankings, and attract more customers through authentic feedback and automation.

You'll Discover:

How online reviews influence SEO, credibility, and conversions

The 7-step system for generating consistent 5-star reviews

Proven strategies for handling negative feedback effectively

How to automate review requests using tools like Mailchimp or ActiveCampaign

The secret to filtering out poor reviews before they go public

How to use QR codes and automation to simplify review collection

Real-life success stories from businesses using the K20 Reviews system

Why It Matters

Online reviews are the foundation of trust in the digital age. A consistent stream of 5-star reviews not only strengthens your brand’s reputation but also boosts your SEO, increases conversions, and builds lasting customer relationships. Implementing a reliable system like K20 Reviews can help automate this process while filtering out negative feedback before it hurts your business.

About the Speakers

Mark Anthony and Will Alvarez are the creators of K20 Reviews, a reputation management platform that helps businesses collect authentic customer reviews, boost local SEO, and protect their brand online. Their system automates the review process, filters negative feedback, and helps businesses grow through trust and visibility.

Timestamps

00:00 Welcome and introduction to the importance of online reviews

04:15 How customer reviews impact SEO and credibility

08:30 Turning reviews into conversions and customer trust

11:45 The K20 7-step process for generating consistent 5-star reviews

15:20 How to handle negative feedback effectively

18:30 Building a review list and sending feedback request emails

22:00 Creating a simple feedback capture page

25:20 Automating review requests with Mailchimp or ActiveCampaign

25:55 Why sending reviews in smaller batches works better

30:20 The “Holding Cell” feature for filtering bad reviews

31:40 Using the K20 Review Scan Tool for audits

36:25 Automating review collection with minimal effort

37:19 Adding reviews to websites, social media, and YouTube

42:49 Handling hesitant customers and follow-up strategies

45:29 Using QR codes for events and marketing materials

52:08 Upcoming sessions and what’s next for Business Owners Smashing It Online

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