Cameron Herold, the business growth expert who scaled 1-800-GOT-JUNK from $2 million to over $106 million in revenue, shares his proven strategies for building a profitable expert-based business without getting trapped in operations. In this episode, Cameron reveals why most solo consultants and coaches are undercharging by 300%, the critical first hire that frees you from administrative chaos, and his powerful framework using Vivid Vision to create a scalable company with soul. He breaks down the exact five evergreen stories that generate endless free press coverage, explains why revenue solves every problem in your business, and demonstrates how to create remarkable customer experiences that turn clients into your best marketing team. Cameron also shares insider secrets from working with Simon Sinek before "Start With Why," his jigsaw puzzle framework for building business systems in the right order, and why saying yes to the right revenue opportunities (and no to the wrong ones) is the key to sustainable growth.

Chapters:

1. (00:00:00) - Cameron on why revenue solves every problem in your business
2. (00:01:00) - Introduction: How to scale without losing your soul or profitability
3. (00:02:00) - Where to start when you're a solo consultant generating six figures
4. (00:03:00) - Why you're probably undercharging by 300% (and how to fix it)
5. (00:04:58) - If you don't have an executive assistant, you ARE one
6. (00:05:30) - Revenue, revenue, revenue: Focus on gross margin, not perfecting systems
7. (00:06:00) - Building multiple revenue streams from one core purpose
8. (00:07:00) - Cameron's journey: From Back Pocket COO to seven books and 30 countries
9. (00:08:00) - The power of saying yes to aligned revenue opportunities
10. (00:09:00) - Delegate everything except genius to scale your business
11. (00:10:00) - How Simon Sinek helped Cameron discover his core purpose (5 years before "Start With Why")
12. (00:11:00) - The jigsaw puzzle framework: Building your business in the right order
13. (00:13:00) - Understanding the four corners: Core purpose, values, BHAG, and one-year plan
14. (00:15:00) - Why you don't need a three-year plan (and what to focus on instead)
15. (00:17:00) - Early stage hiring: Get help with tasks, not titles
16. (00:18:00) - The five evergreen stories that generate endless free press
17. (00:19:00) - How Cameron learned PR at 20 years old (and why being in the news doesn't matter as much as what you do with it)
18. (00:21:00) - The guitar analogy: Why press coverage is just the starting point

Dustin pulls back the curtain on the Seven Figure Leap Mastermind, revealing the exact structure, pricing, and strategies behind a program with 90% retention and 24 active members. He shares the origin story of how the mastermind evolved from a simple beta group in summer 2023 into a thriving community that meets weekly with a unique mix of hot seats, accountability pods, expert sessions, and quarterly strategic planning. Dustin details the four types of weekly meetings, explains how leap pods create deeper connections in groups of four, and describes the twice-yearly in-person retreats that members consistently call transformational. He also discusses the decision to keep pricing accessible at $1,500/month with no contracts, grandfather founding members at $1,000/month forever, and cover all retreat costs beyond travel and lodging. This episode is essential listening for anyone considering launching or improving their own mastermind program, offering proven frameworks for creating genuine community, delivering consistent value, and building a business model where members are excited to renew every single month.

Chapters:

1. (00:00:00) - What It Takes to Run a Successful Mastermind
2. (00:00:48) - The Origin Story: From Beta Group to Seven Figure Leap Mastermind
3. (00:03:46) - Who the Mastermind Is For: Building Seven Figures Through Relationships
4. (00:06:07) - Meeting Structure: Four Different Weekly Meeting Types
5. (00:08:59) - Week One: What's Working Now Sessions
6. (00:10:00) - Weeks Two and Four: Hot Seats and Leap Pods Explained
7. (00:12:00) - Week Three: Expert Lab Community-Wide Events
8. (00:13:45) - 90-Day Strategic Planning at the Start of Each Quarter
9. (00:15:00) - In-Person Retreats: The Most Transformational Part
10. (00:18:59) - Pricing, No Contracts, and Why Retreats Are Included
11. (00:22:03) - How to Join: The Accelerator Pathway and Current Availability

Links and Resources

1. Dustin on LinkedIn
2. 7 Figure Leap

Thanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Dustin reveals three battle-tested strategies for maximizing your return on investment from every event you attend—whether you're speaking, sponsoring, or simply attending. As a self-proclaimed introvert who values deep relationships over surface-level networking, Dustin shares how he doubled his opt-in rates from stage presentations, generated multiple six-figure sales from a single conference follow-up session, and created powerful networking moments without the awkward small talk. You'll learn the exact framework he used at Pod Fest and Agency Builders that turned 50 conference attendees into 15 qualified prospects and 3 immediate program enrollments. These strategies work whether you're an extrovert or introvert, speaker or attendee, and they focus on building rich relationships rather than transactional connections. If you're investing time and money into events this year, this episode will transform how you approach every conference, mastermind, and gathering.

(00:00:00) - The Renewed Energy Around In-Person Events

(00:01:42) - Strategy #1: Maximizing Lead Generation While Speaking

(00:04:18) - The Three Opt-In Opportunities During Your Presentation

(00:07:35) - The Private Q&A Follow-Up That Converts

(00:10:22) - Real Results: From 50 Attendees to 3 Immediate Sales

(00:13:15) - Strategy #2: Creating Networking Moments Without Being Salesy

(00:16:40) - Strategy #3: Hosting Adjacent Events for Direct Monetization

(00:19:45) - Making It Work as an Introvert

(00:21:30) - Action Steps: Pick One Strategy for Your Next Event

1. 7 Figure Leap Playbook - Get the complete framework mentioned in this episode
2. 7 Figure Leap - Learn more about Dustin's program for scaling to seven figures through relationships
3. Dustin on LinkedIn
4. 7 Figure Leap

Thanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!