Forget what you've heard- social media is so much more than just selfies! In this episode, I sit down with Meghan Smith, an expert in digital marketing with 20 years of experience in operations and administration across various sectors. Today, we dive into digital marketing for local businesses and nonprofits. From harnessing the power of Google, Yelp, and social media to building a compelling website and nailing email marketing, Meghan shares it all. We talk about the critical role of online presence, using tools like Canva and Publar, and the importance of consistency and authenticity. Your digital strategy should align with your business goals and this episode is here to help!

Tune in to hear:

• Creating an optimized online presence that can act as a 24/7 hub for customer engagement
• The importance of experimenting with different platforms like Facebook, Instagram, and Pinterest to connect with your audience
• Ways to enhance your credibility and reputation with brand management
• Utilizing email marketing to stay connected with a diverse audience

Connect with Meghan:

Website: https://borobusinesslab.com/

IG: @borobusinesslab @ladiesofthelabpodcast

Podcast: Ladies of the Lab Podcast

IG: https://www.instagram.com/ardenyogawellness/

Website: www.Ardenyoga.com

YouTube: https://youtube.com/@ardenyogawellness

Join The Membership: https://www.ardenyoga.com/the-membership