#62 Letting Voters Change Their Minds
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#62 Letting Voters Change Their Minds
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About this listen
- Twenty days before the 1980 election, Reagan’s team debated one question: should he face Carter again?
- A memo warned his biggest hurdle was proving he was competent, compassionate, and not dangerous.
- In the final debate, Reagan asked, “Are you better off than you were four years ago?”
- That single question swung the race and gave voters permission to change their minds.
- The best closing messages do three things:
- Decide the emotion you want voters to feel.
- Make it safe for them to change their mind.
- Provide a simple fact they can use to explain their decision to themselves and others.
Reagan didn’t tell voters what to think. He asked what they felt.
To learn more, download this PDF one-pager.
Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com.
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