62. How to build resilient PR strategies for crisis situations, with Lauren Parker cover art

62. How to build resilient PR strategies for crisis situations, with Lauren Parker

62. How to build resilient PR strategies for crisis situations, with Lauren Parker

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 The time to prepare for a crisis is before it strikes. Having a plan to protect both your reputation and your business is important. So why is it that a shocking number of small business owners don’t have a crisis communications plan in their public relations contingencies? In this episode, we're speaking with Lauren Parker, co-owner and CEO of Slide Nine Agency, to explore effective crisis communications for small businesses. With more than 15 years of experience in strategic communications and crisis management, Lauren has invaluable insights on how small businesses can prepare for and navigate unexpected reputational challenges. We'll discuss: Common misconceptions about public relations for small businesses Why small business owners should prioritize crisis preparedness Key elements to a successful PR strategy What small business owners should do about fake or malicious reviews online The role social media plays in navigating a reputational crisis Are you ready to take control of your future and start building your legacy? Visit⁠⁠⁠⁠ getprovide.com⁠⁠⁠⁠. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant’s opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.
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