James De Lacey is a New Zealand strength and conditioning coach, researcher, and educator who has worked with professional athletes and teams across rugby league, rugby union, MMA, and combat sports around the world. He holds a Master’s degree in Sport and Exercise Science and has built a reputation in the industry for combining real world coaching experience with high level scientific research. He is the founder of Sweet Science of Fighting, where he breaks down training, strength, conditioning, and biomechanics into clear, practical methods that actually work. It's so good to have another Kiwi in the fitness space, and he is doing great work calling out misinformation, explaining complex ideas simply, and helping lifters and athletes understand how to train smarter rather than harder. Watch his youtube channel here: https://youtube.com/@sweetscienceoffighting?si=4gNZ7epi-9GVWtI- Watch his BJJ tutorials here: https://youtube.com/@ssof-bjj-instructionals?si=AhlSXtfEsEv-YL3x Use my FREE calorie calculator 🔥 http://calc.teambrockashby.com/ Join my Motivational Mailing List for daily doses of motivation in your inbox 📧 https://brocvkashby.activehosted.com/f/1 Check out my Team Brock Ashby online personal training programs here 💪 https://teambrockashby.com/plans Get in touch 👋 Instagram: https://www.instagram.com/brockashby Tiktok: https://www.tiktok.com/brockashby Youtube: https://www.youtube.com/channel/UCN5Zx41Q3YBVjhq9RgqmTGQ E-mail: https://teambrockashby.com/contact Let's go 💪