#61 Spiking Your Audience’s Attention
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#61 Spiking Your Audience’s Attention
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About this listen
- Even the best speakers lose people after 90 seconds.
- To keep attention high, use attention spikes—moments that re-engage your audience.
- Think of attention like a power line: if you go too long between interesting moments, it sags.
- Add “power poles” every 6–10 minutes to lift energy and reset focus.
- Five ways to create attention spikes:
- Tell a Story – Short, 30–90 seconds, to reinforce a key point.
- Ask a Question – Get people thinking or responding.
- Play a Short Video – A quick clip can reset energy and add humor.
- Create a Mystery – Reveal part of a chart or image to spark curiosity.
- Run a Quick Poll – Invite participation and self-reflection.
- Plan your spikes before you speak. One every 10 minutes keeps your audience engaged.
Download the one-pager recap of this episode (PDF)
Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com.
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