#6: When Brands Rebrand - The Rebrand Award Show
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
#6: When Brands Rebrand - The Rebrand Award Show
-
Narrated by:
-
By:
About this listen
This week's topic is on the more fun side where we're discussing questionable rebrands. The good, the bad, and the ones where you're just scratching your head, asking why? Rebrands often influence our purchasing behavior and loyalty toward brands that we may have been following and supporting for a long time. But, why do brands rebrand? What are the consequences for the brand and the consumer? Join us as we hand out our best and worst rebranding awards and listen in as we discuss brands like:
- Kia (or KN cars?!)
- Boxycharm and Ipsy
- Lego
- Netflix and Qwikster
- Guinness
- Dunkin' Donuts
Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.
And, if you liked this episode, subscribe and leave a review!
Hosted by Ausha. See ausha.co/privacy-policy for more information.
What listeners say about #6: When Brands Rebrand - The Rebrand Award Show
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.