6: The rise and rise of influencer marketing in the UK
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6: The rise and rise of influencer marketing in the UK
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About this listen
Why is influencer marketing such an attractive proposition for brands, and can they really expect compete without it?
In this episode of Marketing Bites host Tom West joins Katy Link, Kolsquare head of brand, Monica Marriott-Mills, brand influencer, and Warren Fiveash, Teenage Cancer Trust head of marketing to find out.
We'll dive into why influencer marketing is growing, how an increasingly strict set of rules is impacting the sector, and what the future holds for the influencer marketing space.
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