6% Email Reply Rate Through Hyper-Targeted 50-Person Lists: James @ Hunter.io
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6% Email Reply Rate Through Hyper-Targeted 50-Person Lists: James @ Hunter.io
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About this listen
96% of cold emails are ignored.
That’s not my opinion.
That’s the data James Milsom (Head of Marketing at Hunter.io) shared with me.
And yet… cold email isn’t dying.
It’s just exposing lazy marketing.
In this episode of TLDR, James breaks down why most outbound fails... and it’s really not because “inboxes are crowded.”
It’s because marketers treat cold email like a volume game.
More leads.
More automation.
More sequences.
Instead of:
Better segmentation.
Better offers.
Better feedback loops.
If you can’t clearly articulate:
Who you’re for
What pain you solve
Why now
No automation tool will save you.
And that’s the real 2026 risk.
Marketers who hide behind dashboards and don’t get close to the message-market fit will struggle.
Because outbound forces clarity.
It forces you to:
Define segments precisely
Craft multiple offers
Test messaging manually
Earn trust before pitching
Cold email isn’t easy.
But it’s one of the fastest ways to learn whether your positioning actually resonates, without spending a lot on paid ads first.
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