This month on Bloom Consulting Conversations, join us for episode (#6) as we delve into Step 8 of Nation Branding: “Audit and activate touchpoints”. Our discussion features Bloom Consulting Managing Partner Iman Almutairi and Daniel Cavero from PromPerú.

Together, they explore the intricacies of activating and auditing touchpoints in Place Branding. Learn how Peru has successfully maintained a consistent Nation Brand identity through sector-specific licenses like Superfoods Peru and Alpaca del Peru, and how Saudi Arabia is leveraging digital channels to enhance its global reputation.

Learn about the importance of integrating local identities and cultures into a cohesive national narrative, the role of technology and innovation in modern branding strategies, and the critical collaboration between public and private sectors in ensuring brand consistency. 

Stay tuned for our next episode, where we’ll explore the ninth step of Nation Branding: ‘Building Your Nation Brand Management Model’. 

If you have additional questions about activating and auditing your brand’s touchpoints, we encourage you to join the conversation. Leave a review or connect with us on social media using #BloomConsultingConversations! 

Feel inspired to perfect your Nation Brand and create lasting impact? Subscribe now and share this episode with others! 

Moderated by Clare Dewhirst, director of City Nation Place. 

Relevant articles: https://www.bloom-consulting.com/place_branding/ 

Discover best practice, interviews, and more at City Nation Place: www.citynationplace.com 

Bloom Consulting website: https://www.bloom-consulting.com/  

You might also like Place2Place podcast: https://www.citynationplace.com/place2place