When sales conversations fall apart, it’s usually not due to lack of interest. It’s often because there’s no strategy in place to guide the next steps, support trust building, or create consistent sales. Without it, leads slip through the cracks.

In this episode, I share a smarter approach to client outreach for your service-based business. You’ll learn a simple sales system that drives small business growth and helps you stay intentional in your communication.

We’ll talk about what makes relationship marketing work, especially in the age of AI, and how building trust through small moments of connection can lead to long-term results. You’ll also get practical steps for setting up a lead tracking system, using a clear follow-up strategy, and using my free lead generation tracker to stay on top of your warm leads with ease.

This episode also covers the emotional side of selling: how to reframe awkward follow-ups, how client communication can build or break trust, and how to adjust your follow-up cadence so it supports connection rather than pressure. These are the kinds of small changes that lead to big growth in your sales relationship building.

If growing your business through DMs feels messy or inconsistent, this episode is for you. I’m sharing social selling tips and practical sales follow-up tips to bring clarity to your outreach, support your connection marketing, and help you create content that converts.

With all my support, Chey