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Summary
I discuss the evolution of targeting strategies in Facebook advertising, emphasizing the shift from granular targeting to broad targeting.

I explain that while the ability to target specific audiences has diminished, advertisers can still effectively reach their ideal clients by employing a strategic approach. I highlight the importance of creating tailored ads for different customer avatars and using a variety of creative formats to engage audiences effectively.

I point out that the algorithm can do much of the heavy lifting if the messaging and creative are clear and varied.

Takeaways

• Broad targeting is the new normal for Facebook ads.
• The algorithm works best when you don't micromanage.
• Create different ads for each customer avatar.

Chapters

00:00 Introduction to Targeting Strategies
01:33 The Shift to Broad Targeting
02:45 Creating Ads for Different Avatars
04:55 Variety in Creative Formats
06:45 Maximizing Your Budget with Targeting

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