So many people struggle to find what they really want because they believe they need a grand career plan. But the truth is - you don’t.

All you need is to follow the breadcrumbs: your intuition, that sense of the next step that feels right at the time - one small step at a time. In other words, you have to walk the path to understand the path.

This episode with Katerina Joannides is a powerful example of doing exactly that.

Katerina began her career at a world-class global architecture studio, working with clients like Google. She then took a bold leap to join a brand-new boutique practice founded by the former Architectural Director of Soho House (the studio didn’t even have a name when she joined). After a rollercoaster of intense learning - but also burnout - she made an even braver move: leaving London behind to move to Spain, reconnect with herself, freelance, and explore what she truly wanted to do.

Every breadcrumb eventually led her to launching her own creative agency - the next chapter of her career, and work she is genuinely excited about.

We also talked about:

✨ The comparison between corporate and startup life - the advantages and trade-offs of each path

✨ How to make the most of freelancing experience

✨ What it’s like - emotionally - to start your own business when no one knows you exist (spoiler alert: that anonymity is also a massive advantage)

Enjoy!

Did you know exactly what you wanted to do early on, or did you have to “follow the breadcrumbs”?

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✅ Stay connected with me: https://www.linkedin.com/in/varia-pechurina/

✅ Stay connected with Katerina: https://www.linkedin.com/in/katerina-joannides/

✅ Katerina's creative agency: https://fuente.studio

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#FindYourPurpose #CareerChange #FollowYourIntuition #CreativeCareers #BurnoutRecovery #FreelancingLife #CreativeEntrepreneur #ShamelessCareers

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