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47. We Should Celebrate the Worst in Cybersecurity Sales and Marketing! [Hold Our Beers.]
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47. We Should Celebrate the Worst in Cybersecurity Sales and Marketing! [Hold Our Beers.]
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About this listen
In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering:
The opportunity for salespeople in Q1 2024. They mention the importance of understanding the specific needs of each company and tailoring the conversation accordingly to remain relevant even when budgets are largely decided. They also discuss the potential for selling SaaS products versus services and the importance of recognizing the maturity level of a company's security program. They also discuss the idea of hosting an annual awards ceremony to recognize the best and worst in the industry. Stay tuned for some hilarious categories and nominations!
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Victim of a crappy marketing or sales message?
Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wtfdidijustread.substack.com