How to step forward and tell your customers that they need to do something. Heroes in any journey are often afraid to act. They never do something until there's some pressure and some need to actually do something.

In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber talk about the call to action within marketing and sales conversations. It's the thing that tells customers they need to actually move forward because otherwise, you're not going to be able to help them solve the problem.

To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):

wantauthentic.com/brandscript

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

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