45. Why you need Multiple Target Audiences
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
45. Why you need Multiple Target Audiences
-
Narrated by:
-
By:
About this listen
EPISODE 45: In this episode of the Creative Spark podcast, I take a look at customer personas and why I think you need more than one. If fact, if you're planning to launch a digital course, I think you probably need nine.
Most online marketing gurus tell you to invent one ideal customer avatar for all of your content and products. Still, quite frankly, it's impossible to capture all the problems you solve in one marketing persona, and the ideal customer avatar you create ends up being vague and wishy-washy to accommodate everything in your course or program.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.