45. Frost Prioleau on Empowering Local Businesses with CTV
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45. Frost Prioleau on Empowering Local Businesses with CTV
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About this listen
Frost Prioleau, CEO of Simpli.fi, joins Michael Beach to discuss the unique needs of local advertisers, the convergence of performance and branding in CTV, and the challenges of optimizing creative delivery and measurement.
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