Join host Michael Marchuk on the Transform NOW Podcast as he converses with Bryan Murphy, CEO of Smartling, an AI-powered translation platform serving top global clients like Coinbase and Lyft. With two decades of experience in leadership roles across various sectors, Brian shares valuable insights into how AI can be seamlessly embedded into business workflows for enhanced efficiency, speed, and customer engagement. Learn about the potential, challenges, and future of AI implementation in organizations, and discover strategies to foster a culture of rapid innovation and operational excellence. Don't miss this in-depth discussion on AI's transformative power and its implications for the future of business.

Here's what we talked with Bryan about:

-AI is exciting for engineers, but comes with challenges.

-Many enterprise projects fail to deliver value.

-Focus on use cases tied to measurable outcomes.

-Transformation involves significant change management.

-Innovation requires ongoing support and maintenance.

-Avoid high-risk projects without clear value.

-Effective project management is crucial for success.

-Change management is a major part of technology transformation.

-Engineers often face daily drudgery in application support.

-Understanding project dynamics is key to success.

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