436. Scaling a Skincare Brand to 200,000 Customers in 4 Years with Hey Bud's Alex Roslaniec
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436. Scaling a Skincare Brand to 200,000 Customers in 4 Years with Hey Bud's Alex Roslaniec
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About this listen
My guest today is Alex Roslaniec, hes a co-founder of fast-growing skincare company, Hey Bud.
Hey Bud was founded just 4.5 years ago, and is today available in 130 countries, boasts 200,000 customers, and is stocked in 400 Priceline stores across Australia.
We discussed:
- How Hey Bud differentiated itself in a saturated cosmetics and skincare market
- The power of online reviews
- The role of influencer marketing
- How being beholden to algorithms and pay-per-click ads can be the undoing of a business
- How Hey Bud got a distribution deal with Priceline, marking its move from online into physical retail
- The perils of manufacturing
- The regulatory landscape for hemp-based products
- How to hire great talent
And so much more.
There are so many actionable tips in this one for anyone building a business so strap yourself in for my conversation with the one and only, Alex Roslaniec.
- Hey Bud Skincare: https://heybudskincare.com (get 15% off with FUTURESQUARED15)
- The Great CEO Within book: https://www.amazon.com.au/Great-CEO-Within-Tactical-Building-ebook/dp/B07ZLGQZYC
- Follow me on Twitter: https://www.twitter.com/steveglaveski
- Follow me on Instagram: https://instagram.com/thesteveglaveski
- Subscribe to my newsletter: https://futuresquared.xyz
Timestamps
(00:02) - Intro
(05:02) - Hey Bud's unique positioning in the skincare market and initial growth strategies.
(10:02) - Key milestones and growth metrics, including expanding to 130 countries and gaining 200,000 customers.
(15:02) - Origin story and personal journey of Alex and his co-founders, including challenges faced as first-time founders.
(20:02) - Strategies for differentiating Hey Bud in a saturated market, focusing on online reviews and customer feedback.
(25:02) - Importance of influencer marketing and the role it played in Hey Bud's early success.
(30:02) - Manufacturing challenges and the complexities of scaling production.
(35:02) - Regulatory landscape for hemp-based products and navigating legal requirements.
(40:02) - Team dynamics, hiring strategies, and maintaining a lean but effective team.
(45:02) - Long-term vision for Hey Bud, including expansion plans and future opportunities.
(50:02) - Wrap-up and final thoughts from Alex on the future of Hey Bud and personal reflections.
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